THE
BRAND

Market Research

• Market studies

• Competitive analysis

• Product research

• Target market research

Development Programming

• Program guidelines for residences & amenities

• Unit mix optimization

• Floor plan & finish review

• Value-engineering impact analysis 

Sales

• Sales staff selection, training and management

• Critical path to sales launch

• Inventory control & optimization

• Custom sales reports

• Contract production

• Financing & closing coordination 

Marketing

• Development/review of marketing budget

• Vetting/management of creative agencies

• Oversight of sales center programming

• Graphic design

• Digital marketing

• Advertising

• Public relations

• Social media

• Event coordination

Affiliated Services

• Consumer mortgage lending

• Title services

• Closing services

• Commercial brokerage 

• Situation Analysis

  Conduct a comprehensive assessment to align our strategy with your goals.

• Listing Agreement

  Finalize agreements and ensure all parties are informed.

• Strategic Roundtable

  Engage in a roundtable discussion to outline clear objectives and develop an effective strategy.

• Product Development

  Create detailed plans highlighting features, finishes, and amenities.

• Marketing Plan Presentation

  Share a comprehensive marketing plan tailored to your project’s needs.

• Strategic Collaboration

  Work closely with all strategic partners for seamless integration and execution.

• Marketing Plan Implementation

  Oversee the execution of the marketing strategy to ensure consistency and effectiveness.

• Agent Education

  Train selected agents on product details and presentation techniques.

• Sales Launch

  Initiate the sales process and open opportunities for buyers.

• Director Support

  Provide ongoing support to the marketing and sales directors, facilitating collaboration with development agents.

• Sales & Marketing Meetings

  Schedule regular meetings for updates and strategy adjustments.

• Continuous Support & Motivation

  Offer ongoing motivation, support, and strategic adjustments to optimize sales.

• Sellout & After-Sale Service

  Ensure a smooth sellout process and provide exceptional after-sale service to maintain customer satisfaction.

• Discovery Meeting

  Marketing your property starts the moment we meet, and kicks off with a roundtable so we can fully understand you, your project, and your buyer. 

• Develop Marketing Plan & Sales Absorption Strategy

  Robust enough to meet your goals, yet cost effective and within budget parameters.

• Brand Narrative 

  Using a journalistic approach, we develop the story of this project. This brand narrative helps inform all creative decisions, and arms the sales team with an easily told, compelling reason to buy your property. 

• Buyer Profile

  Using data, personal experience, and collective team knowledge, we ascertain the buyer profile for your project that’s beyond basic demographics, but also where they currently live, dine, work, shop, play — and create a bespoke plan for reaching them and their agents 

• High Quality Creative Asset Library 

  Photography & Video | Print Marketing |Digital Marketing & Advertising |Social Media 

• Events

  We’re masters at creating events that will be attended by the right audience for your property, and ultimately sell the property. While open houses and agent caravans may be part of the mix, it doesn’t have to stop there - we get to know the area, and lean into on-brand partnerships and collaborations to create events that make sense for you, your budget, the area, and your buyers. 

• Buyer Profile

  Our in-house PR team works to generate effective, meaningful media hits, and is available for media training for your team if/when needed.